基于RSSI的无源标签室内定位方法

在RSSI算法的基础上,基于成本低、寿命长的多无源电子标签和单阅读器,结合Android开发板控制,提出一种新型室内定位方法,通过实验证明,该方法在标签布设区域能够实现定位功能,是一种可行的室内定位方法。     

基于同轴电缆的移动信号室内深度覆盖系统设计与实现

针对移动信号室内深度覆盖需求和现有覆盖方案存在的问题，提出了一种以有线电视同轴电缆为入户通道的射频系统。分析了系统原理和几个关键问题，计算了系统各项设计参数，阐述了合路器、跨路器和智能终端三个主要部分的结构及阻抗匹配滤波、同步、放大等关键模块的实现方法。实地测试结果表明，系统各项指标符合设计和应用要求，实现了160 m2高层住宅的信号覆盖，提高了小区测量报告（MR）覆盖率，同时对移动室分系统性能也无影响。所提方案与现有方案相比具有低成本、施工快速、协调简单等优势，是一种新颖实用的室内深度覆盖实现方式。     

南京发展都市产业的现状及存在问题研究

作为优化产业结构、提升城市能级、增强城市竞争力的重要措施和核心力量,发展都市产业在我国的经济发达地区和城市得到了高度的重视。在界定都市产业概念的基础上,文章对南京都市产业的发展现状及存在的问题进行了分析,同时给出了相应的战略措施。     

北京国际饭店业培训中心培训品牌创建研究

本文以培训品牌创建为课题 ,以我国旅游市场特别是北京旅游饭店业培训市场的现状为背景 ,将北京国际饭店业培训中心作为主要研究对象 ,通过对北京国际饭店业培训中心成立 10年来的历程 ,尤其是近 3年来品牌创建过程中的重点项目剖析 ,明确品牌创建的必要性和重要性 ,研究、解决在创建中遇到的障碍、问题 ,并提出了解决的措施与办法。     

综合利用电离层残差法和载波相位变化率法探测并修复周跳

针对参考站单站静态双频的特点,提出一种周跳检测与修复的新方法,根据接收机提供的锁定时间信息,综合利用电离层残差和载波相位变化率准确探测并修复周跳。检验证明该方法能够准确可靠地探测并修复失锁 3秒以内的周跳,避免了周跳对载波相位平滑伪距的影响。     

Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context

Cause‐related marketing is being increasingly used for forging strong relation between the brand and the customer. It is primarily being used by the well‐established brands to further strengthen their position in the market as it leads to a positive image of the brand, and customers are more receptive towards such brands because they tend to provide them with tangible as well as intangible benefits. This study tends to identify the effectiveness of cause‐related marketing as a marketing tool for newly launched products in developing market of India, which has so far remained a less explored area. A sample of 150 consumers was taken, and case studies were undertaken for validating these findings. The findings suggest that cause‐related marketing campaigns, even at early stages of brand development, can lead to customer trial and differential positioning thus providing these new entrants with an opportunity to interact with the customers. The proposed framework can provide useful insights to brand managers to design cause‐related marketing campaigns for newly launched brands. The results and findings have been deduced from real‐time market research, and it can help in furthering research in the field of cause‐related marketing in India and other developing economies with similar market conditions.     

Provoking identities: entrepreneurship and emerging identity positions in rural development

This article discusses entrepreneurship in a depleted community in transition. The purpose is to develop knowledge about how discourses are used in the positioning of identity in regional development. The concept positioning illustrates how identities are provoked, challenged, negotiated and moved into identity positions that break away from the idea of imitating successful and wealthy regions; instead, locality, place and history emerge as important resources from where local actors obtain agency and recognize new opportunities. Ethnographic data of a single case were collected over a six-year period between 2005 and 2010. The longitudinal nature of the study made it possible to incorporate how local stakeholders took on new identity positions, while handling their inspiration as well as their frustration. Results show how rural change was conditioned by discourses and how entrepreneurship challenged and reframed dominating structures through interaction between entrepreneurship and community. Four discourses, expressed as dichotomies available to people in this depleted community, illustrate the interactive process of positioning: change vs. traditions, rational vs. irrational, spectacular vs. mundane and individual vs. collective. The results support research emphasizing perspectives that acknowledge interaction between entrepreneurship and context as well as discursive aspects of regional development.     

澳门国际投资展览会主题定位的分析与对策

MIF(澳门国际投资展览会)作为澳门本地的会展品牌,由于缺乏产业基地的支持,以及来自香港和内地会展业的竞争,遇到自身发展的瓶颈,在主题定位上与品牌推广方面存在一定偏差。文章应用SWOT分析法,对MIF的主题定位进行诊断,发现澳门经济特点与会展业定位存在的问题;通过对竞争对手的分析,找出MIF差异化发展的思路并提出相应的解决方案。     

The moderating effect of self-esteem on consumer responses to global positioning in advertising

The study investigates consumers' responses to global positioning in advertising from the perspective of self. It is suggested that consumers' attitudes toward the brand advertised through global positioning are influenced by their ideal selves and cosmopolitan orientations and these influences are moderated by one's self-esteem level. Study 1 shows that attitudes toward the globally positioned brand are more positive for those with ideal selves that are more congruent with personal traits associated with globally positioned brands, but only for those with high self-esteem. Interview results from study 2 suggest that low self-esteem informants make use of the global brands associated with ‘Western’ as a means of signaling their social selves in order to obtain social approval and that high self-esteem informants attend to ad content, whether the ad employs global or local positioning.     

Knowledge acquisition using psychotherapy technique for critical factors influencing construction project layout planning

The positioning of equipment on a construction site may change in different construction phases, different environments, and different types of end products, which greatly influence the decision of the site planning engineer who seeks to maximize the construction efficiency by minimizing the friction from the site layout. This study aims to acquire and analyze site planning experts' knowledge on critical factors influencing the construction layout planning using a psychotherapy technique. Through an open‐structured interview survey and cluster analysis, 125 core factors influencing the site layout plan were analyzed and categorized into a database.